Social media companies should ditch clickbait, and compete over trustworthiness

By Aram Sinnreich, Associate Professor of Communication Studies, American University School of Communication and Barbara Romzek, Professor of Public Administration and Policy, American University. It’s time to build trust. Arthimedes/Shutterstock.com Social media websites and online services, created to profit from connecting people and encouraging global conversations, have a deep and troubling dark side. Malicious users have… Please follow and like us:

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More brands apparently threatening to pull advertising over NFL protests

It appears that more companies are threatening to pull advertising due to the ongoing protests in the NFL. NBC Universal’s head of advertising Linda Yaccarino spoke at a conference on Friday, where she detailed that some advertisers were expressing concern over the continued coverage of the protests by NFL players. “There is a list of advertisers… Please follow and like us:

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Shock: Google Now Determines Result of a Quarter of Elections Worldwide, Researcher Says

Congress this week zeroed in on “fake news” and ads produced by Russians, but one expert contends that is a sideshow compared to the much more significant threat to American democracy — the awesome power of search engines. “The attention being paid right now to advertising and fake news stories — this is a red herring,”… Please follow and like us:

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Facebook’s Newest Move Could Be Catastrophic For Publishers

Facebook is experimenting with the prospect of removing non-promoted posts from users’ News Feed, meaning smaller organizations that rely on the social media platform for free advertising and engagement may soon be cut off. The change would make the main News Feed consist of both friends’ and sponsored posts, respectively, while a separate feed would include… Please follow and like us:

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How to find out what Facebook knows about you

The social media behemoth is watching. Facebook wants to build a comprehensive picture of you. Facebook With more than 2 billion monthly active users, Facebook can keep tabs on nearly a third of the world’s population. Whether you visit the social network daily (as 1.32 billion people do) or only log on to RSVP to events,… Please follow and like us:

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Roku launches free, ad-supported movie channel

Roku is taking it up a notch by programming content on its own channel– the Roku Channel. The new channel launched today and is now available on all Roku devices. How the new Roku Channel works Roku signed licensing deals, which allows them to feature some of your favorite movies from major Hollywood studios like Lionsgate,… Please follow and like us:

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Apple’s Podcasts App Update Could Change Podcast Advertising

While podcasts have been a boon for independent and legacy media outlets, the technical side of areas like analytics and advertising have generally been more makeshift. But soon, it’ll be easier for podcast creators to know who’s listening to their shows. Apple will release an updated version of the Podcasts app that will provide in-depth listener… Please follow and like us:

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USAA Caves: Resumes Advertising on ‘Hannity’

The military financial services provider USAA caved to an onslaught of outrage and announced Tuesday it would resume advertising on Fox News host Sean Hannity’s show. Liberal advocacy groups led by far-left activists at Media Matters for America smelled blood in the water after Fox News succumbed to external pressure and fired its popular former host,… Please follow and like us:

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Poll: ‘Fake news’ CNN tanks below even MSNBC

CNN’s Wolf Blitzer CNN’s public perception has been dropping like a rock – plummeting lower than even the left-leaning MSNBC – a free-fall that appeared to hit bottom around the time of its most aggressive anti-Trump coverage in October 2016. CNN is now trending lower than it did even in the first few months of 2016,… Please follow and like us:

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